Digital Marketing Trends

Being active all the time in the digital marketing field is very crucial as you should be aware of the changes that are made every day to easily adapt with the emerging technologies. Doing so will definitely help you to gain a competitive advantage and able to develop a new way to grow business and generate leads. It also helps in improving the relationship with their existing clients or customers.

Digital marketing has changed in the last five years and so you should also be aware of the things going around in the world of digital marketing. There are several digital marketing strategies and trends that have been added as new as in this world and you should not ignore it if you want top see your website in the top list of the digital marketing services.

If the digital marketing strategies are executed in a proper way then it can effectively serve the requirements of any business and also helps in increasing the demands for the services they are offering.

Willing to go where the people are going then it is very important to be active online otherwise you will lose what you wish for. So, without wasting any moment, just try the best and the most effective digital marketing strategies that you should not ignore in the year 2019 and beyond.

Best Digital Marketing Trends To Follow In 2019 & Beyond

#1: Video Marketing

Believe it or not, video marketing is one of the most vital digital marketing strategies that was working before, now and hopefully will work forever. It clarifies the importance of video marketing into the world of digital marketing.

Nowadays people don’t want to waste their time in reading lengthy blogs. So, video is the best thing that you can provide tom your clients instead of lengthy blogs that makes them feel so bored. Below you can look at the percentage of incorporating videos into the digital marketing trends:

·         72% of businesses mention that video has improved their conversion rate

·         70% of clients stated that they have shared a video of the brand they are interested in

·         65% of executives visit the website of the marketer’s and 39% call a vendor after they view a video

·         52% of consumer say that watching video of any product makes them even more confident while making decision to get the services.

I hope after going through the above percentage of incorporating videos, you will not also believe to provide your clients the best video that helps them to get confident and look forward for your services.

Digital marketers can now use video for several strategies and for advertising as well. Below are some types of marketing videos that any digital marketing services can target in 2019:

·         Influencer interviews

·         How-to videos

·         Company culture videos

·         Event videos

·         Webinars

·         Customer testimonials

·         Product walkthroughs

·         Behind the scenes videos

Always keep in mind these things while you create any video to share with your clients. It will really help you to achieve great position in the world of digital marketing.

#2: Social Messaging Apps

Thinking that messaging apps are available only to send emojis to your relatives and friends is completely WRONG. This can be proved with the following points:

·         10 billion messages are being send between business and people on Facebook Messenger each month

·         1.3 billion monthly users are always found active on Facebook messenger

·         WhatsApp has around 1.6 billion active users and every day 55 billion messages are sent

·         Most top three chat applications – Facebook Messenger, WhatsApp, WeChat have much more combined users as compared to Facebook App or YouTube.

This shows the status and popularity of these social messaging apps and as people spends more time in messaging each other. However, it makes complete sense for marketing the company’s services where the possible clients are hanging out.

Using social messaging apps is actually useful to send messages directly to clients as they add values to the user’s experience. Also, nowadays people expect their businesses to have complete presence on social messaging apps. This is because it is direct and an easy way to interact with the clients. Below are some reasons that shows it is important to use messaging apps:

·         Deliver information

·         Cultivate Contact

·         Involve people in every event

·         Boost sales

·         Provide assistance and support

·         Regain possible clients

#3: Visual Search

Visual search is another digital marketing trends that can help you achieve your target position in the world of digital and internet marketing. Visual search can really take the user experience to a completely new level. To get visual search into an action, you can upload image so that it can conduct a search and get more better results.

No doubt, Pinterest has now jumped high on the visual search trend, they used to come out with a visual search tool called Lens that allows the clients to take picture of an item so that they can find out where to get the services.

Visual search engines rely on neural networks that use machine learning technology. This trend constantly improves and expands the knowledge base. With this digital marketing strategy, it let things to suggest local retailers and also provide customer reviews.

#4: User-Generated Content

Digital marketers are leveraging increasing user-generated content nowadays. User-generated content, in short, known as UGC, has become so popular and vital part of the marketing trends where clients are ready to rave about the online services. UGC can be anything like reviews, images, comments to social media posts.

If you encourage the audience to generate their own content by simply offering an incentive then it is possible that it can increase the engagement and smash conversion rates.

It is one of the effective strategies that builds deeper emotional connections with the clients. However, if you want to try this digital marketing trend in your business then there are some key points that should be included and they are:

·         Share content created by variety of users

·         Be authentic and original

·         Make it entertaining and memorable

·         Deliver your audience a sense of participating in a large purpose or community

#5: Social Media Stories

In the very first time, Snapchat has come out with the actual concept of ‘My Story’ and after then Facebook and Instagram stories were then introduced. Later on, YouTube came to an action with the story format Reels.

Several benefits are there that are very beneficial that comes under digital marketing strategies. Some of the benefits are:                                  

·         Engage constantly with followers

·         Increased brand awareness

·         Cost-effectiveness

·         Opportunity to reach younger clients

·         Increased traffic to your web page

#6: Browser Push Notifications

As email has been running into all kinds of issues with tighter control which includes sticker filters and as the younger audience favors other techniques of communication, push notification are in the great trends now.

Being part of the tender to engage users on multiple channels, browser push notification are something that you will see everyone adopting in this year. Also, they are getting more personalized and sophisticated than before.

Using browser push notification also increases conversion rates as compared to the previous one. These notifications can also include CTA and images so that it can maximize the conversion rates with ease.

#7: Smart Speakers & Voice Search

Voice search also plays an important role in the world of digital marketing as it provide all the relevant information that people are looking for via audio content.

Increasing in the use of voice search has actually made it so important for the digital and SEO companies to think again regarding their digital marketing trends and strategies. One should take these things into consideration:

·         In the year 2018, it was estimated that there were around one billion voice searches per month

·         50% of the searches will be through voice by 2020

·         25% of shoppers used voice search assistants during any holiday shopping

·         13% of almost all American homes got a smart speaker in the year 2017and it is expected that it will increase 55% by the year 2022

·         Voice shopping is expected to jump to around $40 billion in the year 2022 up from only $2 billion in present

Hope, you will understand better the value of voice search for digital marketing trends. For every voice technology, do not forget to write anything in a conversational way and focus more on getting featured snippets. Also, make sure that you always think about the target keywords that people will speak rather than they type.

#8: Artificial Intelligence

Artificial Intelligence, in short, AI is considered as the cutting edge of technology. However, in just a few upcoming years, it may be as standard as smartphones are nowadays.

Artificial Intelligence plays vital role in the digital marketing world as it is a robot or a computer that gathers facts about the situation through sensors or human input. AI can use the gathered information to fix the issues or perform tasks that can help you make your digital marketing services even better.

Being a business marketer or owner, it is good to identify the issues that your business are facing and how insights can accurately solve the issues. It will help you get accurate insights if you gather all the data that is spread across several applications into a single place. This can be done with the help of Artificial Intelligence technique.

Artificial Intelligence has some working applications in the internet marketing. However, in the year 2019, it has been found yet that AI deployed for client services, content marketing and advertising services.

#9: Chatbots

In the world of digital marketing, chatbots are now showing up all the time and everywhere whether it is social media newsfeeds, business or mobile websites. Chatbots serves several purposes, but most often they are used to answer some simple questions or help a client complete a simple task.

Digital marketing services are now using a new technique called chatbots are emerging the following things;

·         Shopping Assistance

·         Lead Qualification

·         Website Browsing Guidance

·         Talent Recruiting

·         Knowledgebase Research

·         Accessibility

·         Self-Service

Chatbots are now also available for small scale SEO companies. Several third party conversational AI platforms are available that can leverage to answer client’ questions, greet the clients and also move forward towards a service purchase.

#10: Personalization

It is TRUE that, we are living currently in the “Culture Of Me”. Everything we interact with perspective of digital marketing aims to personalize the actual experience between the human and the machine. It is very important to become personalized in the today’s digital marketing world. It has number of benefits and they are:

·         Increase Brand Loyalty

·         Better Customer Experiences

·         Brand Consistency

·         Cross-Channel Selling Opportunities

·         More Revenue

Personalizing content for the clients or audience relies on the visitor’s data so that it can deliver relevant content. Personalization consists of showing dynamic landing pages which is actually based on the specific criteria like demographic, geographic or even behavioral attributes for the great purpose of converting them.

Personalization can be perfect for increasing conversion rate optimization across every marketing channel. You can add these types of personalized content for your clients:

·         Personalized Social Media Messages

·         Personalized Video Messages

·         Triggered And Targeted Emails

·         Personalized Digital Advertising

·         Automated Contact Segmentation

·         Personalized Product Recommendations

·         Web Content Personalization

Digital marketing services that creates an individual experience for their clients will definitely get the rewards.

#11: Omni-Channel Marketing

Omnichannel for digital marketing is defines as the multichannel sales approach that used to provide the clients with an integrated customer experience. If you want to stay ahead in the world of digital marketing then your services must present consistent message and voice across all the mediums available which includes social media channels, physical storefronts, online or anywhere else. All these channels should be linked in a single encompassing strategy to get best results.

Below you can see the stats which shows that services using more than three channels in an automation workflow:

·         Purchase Frequency: 250% higher on omni-channel vs single-channel

·         Engagement Rate: 18.96% on omni-channel vs 5.4% vs single-channel

·         Customer Retention Rates: 90% higher for omni-channel vs single-channel

·         Average Order Value: 13% more each order on omni-channel vs single-channel

Most digital marketing services use search, email and social media as marketing channels. However, social media is still the topmost digital marketing channel. Omnichannel marketing is quite vital for consumer facing business or services. This is because 70% of clients use three channels or even more to research a purchase.

Final Words

Digital marketers are more intense on taking intelligent decisions based just to deliver more personalized campaigns to their targeted clients. With the help of above-mentioned digital marketing trends or strategies, one can build a great relation with the audiences to achieve top position in the digital marketing services.

Do not deny to try all these digital marketing strategies at least once. You will soon see a great improvement in the clients experience because of voice search, AI, video marketing, social media stories, omnichannel marketing, personalization, chatbots and more.